What is Black Hat SEO?
The term black hat SEO (also known as
spamdexing or search spam or search engine spam) refers to using deceptive or
unethical techniques that do not follow the search engine guidelines, in order
to get high rankings in search engines. The following methods are generally
adopted for black hat SEO purposes.
Black Hat SEO
Techniques to Avoid
·
Hidden Text - Adding unwanted text and making it invisible by
setting the same color and background, using tiny fonts, hiding through CSS
code such as using "display: none" or putting it in "no
script" or "no frame" sections etc.
·
Keyword Stuffing - Addition of keywords on calculated places within the
body of the page to increase its keyword density, frequency and diversity. This
is useful to make a page appear to be more relevant to a web spider for those
specific keywords.
·
Meta Tag Stuffing - Adding repeated keywords in the meta tags just for the
intention of raising its relevancy.
·
Doorway Pages - These are generally irrelevant, low in quality, non
informative or as to say "fake" pages that are only designed to
attract web spiders. A doorway page will generally have "click here to
enter" on the page.
·
URL Redirection - Taking the visitor to another site without their
intention or knowledge. e.g. using JavaScript, server side redirection or HTML
redirection using Meta Refresh tags.
·
Link Farms- A group of web sites
that all hyperlink to every other site in the group.
·
Cloaking- It means to serve
different contents of a web page to the search-engine spider and to the human
visitors.
·
Mirror Websites- Hosting multiple
websites with almost similar contents but different urls.
One thing to keep in mind
that these black hat SEO techniques and tricks may work in most of the cases,
but temporarily. These are not worth enough to take the risk. For long terms
gain and getting permanent stable position in search engine results, all or
everything that seems like black hat SEO should be avoided
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